Standing Out From the Crowd With Tender Application Writing


All good tender writers know that your tender application must stand out from the crowd. Competition for tenders has never been tougher. You can assume that every time you undertake a tender writing application, you are competing against multiple companies for the same job.  With assessors wading through dozens of tender applications, how can you make yours stand out?  Here are some tender writing tips to help your application stand out from the crowd:  

TENDER WRITING APPLICATIONS: NUMBER 1:  OFFER THE BEST PRODUCT/SERVICE
The best way to stand out in tender application writing is to offer a superior product or service.  In fact, people will often pay more for a better product or service.  So, when tender writing, ask yourself… what is the point of difference with what you are offering?  Is there something that you do or provide that other companies will not or cannot?  You must find what differentiates you, and then highlight it.  
TENDER WRITING APPLICATIONS: NUMBER 2:  OFFER THE CHEAPEST PRICE
Having the cheapest tender offer will certainly make your application stand out.  For government tender applications, government officials have a duty to select the bid that ensures best 'value for money' because it is taxpayers' money they are spending. However, simply submitting your lowest price tender application bid will not guarantee that you will secure the contract.  Value-for-money means more than just “cheap.”  Value for money means the best price for the best outcome.  This tip comes with a waning though.  Offering a cheaper price reduces your profit margins and can be a race to the bottom.  Never undercut your competition to the point where the tender become financially unviable.

TENDER WRITING APPLICATIONS: NUMBER 3:  OUTSTANDING POLICIES AND PROCEDURES  
Good tender writers focus on this area.  It can be a real point of distinction that makes you stand out.  Rightly or wrongly, we live in a litigious society where companies are expected to do everything by the book.  Therefore, tender application writers must make it clear that their company has well-considered and thorough policies and procedures. Are you appropriately accredited?  Are you properly insured? Do you have workplace policies in place that will ensure the trouble-free deliver of the work you are proposing to provide?   

TENDER WRITING APPLICATIONS: NUMBER 4:  OUTSTANDING PEOPLE
If you have very experienced and competent people on your team, then highlight it.  If they have been in the industry for many years, then make a big deal about it.  Your people can be your biggest asset.  Think about it.  If two bricklayers offer the same service at the same price, would you take the one with 20 years’ experience or 5 years’ experience?  Good tender application writers highlight their good people.  

TENDER WRITING APPLICATIONS: NUMBER 5:  AN OUTSTANDING TRACK RECORD
Good tender application writers can demonstrate a successful track record of delivery, coupled with independent verification by satisfied customers.  This helps to alleviate the perception of risk attached to your tender application response.  Have you delivered this type of contract before? Can this be backed up with robust references from previous delivery?  Be sure to demonstrate that you have done it before, so you can do it again!   Your track record can make you stand out from the crowd.  
Whether you’re a veteran tender application writer or new to the game, consider getting some professional tender writing help.  Red Tape Busters are specialist in grant and tender application writing and can help your organisation or business win grant funding or achieve successes with tenders. Visit http://www.redtapebusters.com/  for more information. We are specialists in providing the following services:
· Lobbying;
· Tender Application Writing;
· Grant Application Writing;
· Resumes/Job Applications;
· Organisational/Business Development.

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