How to Make Your Tender Writing Application Stand Out


Competition for tenders has never been tougher.  You can assume that every time you undertake a tender writing application, you are competing against multiple companies for the same job.  With assessors wading through dozens of tender writing applications, how can you make yours stand out?  Here are our top tips:   



NUMBER 1:Value for Money

Good tender application writers know that having the cheapest tender offer will certainly make their application stand out.  For government tender writing applications, government officials have a duty to select the bid that ensures best 'value for money' because it is taxpayers' money they are spending. However, simply submitting your lowest price tender bid will not guarantee that you will secure the contract. Value-for-money means more than just “cheap. Value for money means the best price for the best outcome which brings us to the next point.

NUMBER 2:  A Superior Product

If you offer a superior product or service, then you will stand out (and people expect to pay more). So, ask yourself… what is the point of difference with what you are offering?  Good tender writings know how to best show off their strong points. Is there something that you do or provide that other companies will not or cannot?  You must find what differentiates you, and then highlight it.  

NUMBER 3:  Outstanding Policies and Procedures 

Rightly or wrongly, we live in a litigious society where companies are expected to do everything by the book.  Therefore, tender application writers must make it clear that their company has well-considered and thorough policies and procedures. Are you appropriately accredited?  Are you properly insured? Do you have workplace policies in place that will ensure the trouble-free deliver of the work you are proposing to provide?  Good tender application writers ensure that all these bases are covered and covered well. 

NUMBER 4:  A Higher Caliber of People

Tender writing is about showing off what you have and that includes your staff. If you have very experienced and competent people on your team, then highlight it.  If they have been in the industry for many years, then you best make a big deal about it.  Your people can be your biggest asset.  Think about it.  If two bricklayers offer the same service at the same price, would you take the one with 20 years’ experience or 5 years’ experience? 

NUMBER 5:  A Proven Track Record

Being able to demonstrate a successful track record of delivery, coupled with independent verification by satisfied customers, helps to alleviate the perception of risk attached to your tender application response.  Have you delivered this type of contract before? Can this be backed up with robust references from previous delivery?  Be sure to demonstrate that you have done it before, so you can do it again!  

Whether you’re a veteran tender writer or new to the game, consider getting some professional tender writing help.  Red Tape Busters are specialist in grant and tender writing and can help your organisation or business win grant funding or achieve successes with tenders. Visit http://www.redtapebusters.com/  for more information. We are specialists in providing the following services:
  • Lobbying;
  • Tender Writing;
  • Grant Writing;
  • Resumes/Job Applications;
  • Organisational/Business Development.

Please also “friend” or “like” us on Facebook  https://www.facebook.com/RedTapeBustersShaneBowering, follow us on Twitter – Red Tape Busters or check us out on YouTube just search for Red Tape Busters.  

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