Tender Writing – Case Study 5
Price price price is all that most tender writers concentrate on when putting their tender together. There is a misnomer in the tender writing world that price is all that matters. In this article we will discuss the importance of price because yet it is important but also discuss a number of other issues that are also essential considerations for those entities offering the tenders. In our view price is important in your tender response. It however is not the overriding consideration for the tender assessment panel but the quality tender writer will know that unless your price/pricing strategy is not in the general ball park and if your price is too expensive then you really are going to struggle to win the tender. That doesn’t mean you have to be the lowest price – just hopefully don’t be the most expensive unless you are offering a massive range of add ons and value adding components which blows your competitors tender response and offer out of the water. A pricing strate